Most companies still make the mistake of considering their traditional “offline”
customer base and their online customer base as separate entities. The truth is
that customers view a company as a "brand" and respond more favorably when their
online and offline experiences are consistent and seamless. The old adage, “the
best place to find new business is from your existing clients” still reigns
true.
Ask Yourself the Following Questions
- Is
your company making every effort to collect the email address for every
customer?
-
Are you storing these emails in one master file or location?
-
Are you gaining client/prospect permission (opt-in) to communicate with them
via email?
-
Have you considered contacting your clients/prospects on a monthly-basis to
gain “opt-in” permission by pushing them an email communication that includes
some sort of reader value (i.e. news, special offers, contests, etc…)?
Bottom Line
Companies
that are slow to integrate email marketing solutions into their ongoing
marketing plans stand a strong chance of losing their edge to competitors who
have taken these steps.
Adopting a push (eMail) - pull (website) communications strategy that promotes
targeted, permission-based and personalized online communications can build
stronger relationships with your existing clients while aiding in your efforts
to create relationships with new clients and website visitors. We can
provide targeted eMailings to our visitors and / or your existing clients.
